Scaling operations rarely involves doing more of the same. Significant changes are required.
After satisfying initial customers and verifying that the proper product-market fit has been achieved, companies face an entirely different set of challenges. It involves scaling all aspects of the company’s operations. Some of the activities that led to the company’s initial success can remain the same, while others require an entirely different approach. Additionally, new activities that were not applicable or required in the early days need to be implemented. Challenges will be everywhere. Many startups do not make the scaling transition.
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