Introduction to Opportunity Identification

Ask a few basic questions before you start and answer them objectively.

The articles in this chapter discuss issues that a would-be entrepreneur needs to carefully consider before they take the plunge and start a company. The first step is asking tough questions that only the entrepreneur can answer. From the articles in Chapter One, “Principle One: Stay in Business,” it should be obvious that success is not easy and, in most cases, is a long shot.