Introduction to Chapter 5:03: Customers

There are a few seemingly universal customer concepts that should always be considered.

“The customer” is a subject that receives an incredible amount of attention that impacts virtually every aspect of every business, and rightly so. While focusing on each individual customer, there are also some higher-level, general concepts that should be considered in every interaction. Once stated, they are obvious, but are often overlooked in the desire to satisfy or delight each customer.