Learning From Losses

There is an outcome for every prospect that starts the sales process. Understand them.

There is an eventual outcome for every prospect that enters the sales process.  The ideal outcome is an order from the prospect.  However, there are six other outcome categories.  Characterizing each prospect as they leave the sales funnel is an insightful exercise that can help formulate better winning strategies for future prospects.  Essentially, there are “wins” even with the losses.