Don’t Go Quietly

When in a losing competitive situation, focus on what is best for the customer, not you.

As Yogi Berra once said: “It ain’t over ‘til it’s over,” a competitive loss may not actually occur when it is announced.  There may be some actions that you can take when you sense the decision will not be in your favor or immediately after the loss has been announced to reverse the situation.  The outcome is certain if you simply give up and walk away based on the notion of cutting your losses.  Other approaches just may turn the tide in your favor.  Give them a try.