Introduction to Strategy

Clearly developed and implemented strategies are the key to the success of every business.

Often, company strategies are thought of as staff functions that become the focus of attention only after tactical revenue generation topics are resolved.  The major exceptions are when revenue falls well behind the forecast, and the fundamental strategy that is the basis of the forecasts is called to question.  At that point, it is quickly realized that strategy is the key component of meeting the first principle of business, which is to stay in business.