Goliath Landmines

Potential landmines that can derail a David-Goliath relationship are everywhere; be careful.

The proverb, “The road to hell is paved with good intentions,” could have easily been created to describe why business partner relationships fail to begin.  Companies do not form relationships; individuals within organizations do.  It is easy for some of those individuals to misinterpret what they hear and doom the relationship before adequate interaction has occurred.  A few almost certain landmines can easily be triggered if not carefully avoided.