Watch Your Ps and Qs

You are on-stage, in full view, during your first meeting with a Goliath act accordingly.

Over the past several years, business-to-business interaction has become less formal.  However, following expected protocols, often unsaid, is still critical in forming any new relationship.  This is especially true for small David-sized companies when they approach Goliaths.  Carefully thinking through the sequence of the first meeting, your goals, and those of your potential partners can significantly enhance your chances for a positive outcome.