Three Levels of Discovery Presentation Notes

Performing detailed customer discovery is absolutely critical for an entrepreneur.

Customer Discovery should be the first, and is the most critical, activity an entrepreneur can do as they start their journey.  It involves determining the proper product-market fit for their company.  It is based on obtaining external validation that the problem they are solving and their solution resonates with prospects.  Successfully pursuing this activity does not guarantee success, but not doing it almost certainly guarantees failure!  This article links to the presentation slide notes.