The Same But Different

Build optional capability into your offerings, then carefully release it.

Attempting to meet all customer requirements with a product or service offering is as difficult as attempting to modify a standard product to meet one-off customer requirements.  Invariably, compromises have to be made.  Addressing this issue during the strategy-setting phase can lead to different approaches that may allow one core offering to meet the needs of multiple users with different needs and at different price points.