Stage 7: Ready to Expand

Internal expansion to address increased customer demand requires careful planning.

Customer and revenue growth require expanded internal capabilities to meet ever-growing demand and the increased likelihood of unforeseen issues.  Expansion requires change, and change is often met with frustration and unattended consequences.  Many successful processes and individual efforts simply may not scale effectively.  Managing the subtle issues created during expansion is critical, but it seems to occur after the fact in many instances.