Stage 9: Pursuing Revenue

The continuous receipt of revenue is the lifeblood of every enterprise.

Every enterprise, large, small, new, old, public, or private, share one fundamental everyday activity: the requirement to pursue revenue on an ongoing basis.  The same pursuit, referred to as donations, applies to non-profit organizations.  Every enterprise also shares another attribute: competition for revenue.  That competition may come from a direct competitor or simply from a customer’s decision to purchase something entirely different or make no purchase commitment at all.