Overview Customer Investors

Customers make financial investments in the company by purchasing their goods and services.

The articles in this section discuss issues that relate to the company’s customers as investors.  Of the four investor categories, customers are the group that ensures the company’s continued success by purchasing the company’s products or services.  Treating customers as investors and, in turn, providing the proper environment for them to feel like investors will lead to a mutually beneficial, long-term relationship.