Not Too Fast: Delay the Engagement

Looking longingly at big potential partners is easy, but are you ready for them?

There is no question that new or small companies can benefit tremendously from forming partnerships with large, well-established companies that can fill their voids.  Unfortunately, those larger, more mature companies will have processes and procedures that they have implemented to support their size and success.  Smaller companies cannot expect these larger companies to compromise to accommodate them fully.  Smaller companies must carefully think through what they must do to be ready for a new and demanding relationship.