It is Tough to Get Real

Step back and take a practical look at your business’s potential from the customer’s perspective.

It seems to be in our nature to avoid bad news.  It is never comfortable to discover issues that could negatively impact our plans.  Ignoring them or discounting them does not make them go away.  The tough issues will have to be addressed.  The only decision you have to make is whether you want to consider them now or wait until you have no choice.