Stage 6: Has Some Customers

The commitments from customers are exciting, but it starts an entirely new set of challenges.

When prospects turn into paying customers, the company’s business proposition has been validated.  Efforts that were entirely internally focused now must shift to continually delighting customers.  Customers, not the internal organization, will now dictate schedules and require different resources.  Scalability challenges will become a way of life for the company.  Often these changes require different approaches to the business.