Customer Distractions May Be OK

Staying focused is critical, but examining potential distractions may be a game changer.

Remaining focused on the needs of current customers is strong advice preached to companies.  Clearly, losing focus has been a primary cause of failure for many companies.  However, customers in adjacent or completely different markets may see potential for your product or service you have not envisioned.  Discarding these ideas can be as disastrous as unquestionably pursuing them.  Customers can be visionaries.  Take time to examine their vision.