Summary Chapter 2.05 Principle Four: Continuously Delight Each Customer

This is an AI-generated summary of the nine articles in Chapter 2.05.

The nine articles in this chapter emphasize the need to focus on each customer and treat them as if they were the only one.  Established companies can maintain their position by satisfying their customers.  However, new companies without a proven track record must do much more.  They must delight their customers to help ensure they receive positive references and a loyal base to leverage to spur their growth.  This is the fifth of eight chapters in Volume 2, Seven Principles.