Ask Before You Sell

Ask prospects early and often about upcoming product features and capabilities.

As the form and function of a new product or service offering begin to gel, all individuals involved in the process become more and more convinced that what they are doing is “right on the money” and it will be well received by prospects.  Market research and focus groups confirmed all of the plans.  Unfortunately, in most cases, blinders appear, and simple “little things” that stand in the way of the product’s initial success can be missed.  At the last moment, ask unbiased, impartial, and perhaps even hostile prospects for their candid opinion while there is time to respond.