The Cost of a Win

Not all orders are in the best interest of the company or the customer.

When pursuing orders, it is easy to fall into the trap of agreeing to terms or making commitments that fall out of the bounds of a normally expected sale.  During the pressure-packed process, it is easy not to consider the long-term or wider-spread impacts of accommodating special requests.  A considerable cost may be associated with the win in the short term or the long term.