Summary Chapter 2.04 Principle Three: Provide an Acceptable Return to All Investors

This is an AI-generated summary of the twenty-one articles in Chapter 2.04.

The twenty-one articles in this chapter highlight an issue that entrepreneurs often overlook.  They commonly think of potential or actual financial investors as being critical to their business.  It is true.  However, three other groups of investors need to be considered first.  In rank order, they are employees, business partners, and customers.  Each of these groups make an investment in the company.  If they are not satisfied, financial investors will not be either.  This is the fourth of eight chapters in Volume 2, Seven Principles.