The Logic of Illogical Acts

A competitor’s seemingly illogical acts may be totally logical to them based on their motives.

Unexpected actions from competitors should be expected.  Rarely are their actions illogical.  In most situations, you simply do not understand their underlying motives, assuming they are the same as yours.  In fact, they may be totally different.  If you are in this situation, step back and try to understand why they are doing what they are doing.