Disarm Them

Avoid fair competitive fights by finding ways to disarm your competitors.

In our professional and personal lives, we often use price as the major factor in making a buying decision.  By reverting to price, we are unconsciously assuming that none of the other factors matter or are significant enough to make a difference.  Rarely, are there truly “apples-to-apples” products except, perhaps, at the grocery store and yet, even at the grocery store, there are intangibles that can be considered.  By consciously developing and implementing strategies specially aimed at disarming a competitor, a company can set the rules of engagement and move past the use of price as the major purchasing criteria.