Time is Always the Enemy

Sales opportunities need to take advantage of initial enthusiasm.

It is hard to rekindle a fire once it is out.  The initial small fast-burning material that gets the larger fuel burning may have been all consumed in the initial flames.  Once a small flame is ignited you must work hard and fast, against time, to keep the fire burning and expanding.  After the flames of excitement diminish, a sales opportunity may linger in the ashes and be smothered.  It can be very difficult to re-establish the flames and the heat energy that will continue to help it grow.  Simply letting time pass with no continuous efforts taking place will let the embers get cold.