The Sales Cycle is Non-Cyclical

Sales cycles vary considerably based on the company’s stage and market acceptance.

It is easy to assume that sales cycles will be constant and predictable.  Unfortunately, especially for new companies or products, initial sales cycles can be very deceiving and lead to projections that can have severe consequences.  Carefully examining how you received the order and whether future orders will follow the same pattern is important to planning growth, especially operating cash requirements.