What Can You Do?

CEOs should lead the discussion regarding which activities to support and then get out of the way.

There is almost a limitless number of activities that a company can pursue in their desire to become a responsible and active member of the community.  The challenge is selecting one of the activities that will also provide lasting benefit to the company, and more importantly, the employees who choose to participate.  Using some established objective criteria to help with the selections is a useful way of narrowing the field.