Start But Don’t Lead

The CEO can start but employees need to embrace community involvement programs.

Being successful as a responsible and active corporate citizen can only occur if others lead the charge.  Let others in the organization take control, define the program, and oversee its success.  The goal is to help the community through the concerted efforts of the company’s employees.  This will help make “caring” a fundamental building block of the company’s culture while making a meaningful difference to the community.