Aim, Ready, Fire

First, aim for your initial market, and then get ready for it.

Marketing is often tasked with developing programs that appeal to the planned target market.  However, aiming for that market with the product ready to go may not yield the desired results.  Carefully determining the initial target market and what is required to succeed is a better approach to reach the ultimate goal.  So, carefully consider what you should genuinely aim at before getting ready to fire.