Five Times Two is Better

The true mark of success is when customers purchase from you the second time.

We have all made buying decisions that we have regretted.  Sometimes we return the merchandise or stop any ongoing subscriptions.  Sometimes, we just chalk it up to experience and move forward.  For sure, what we don’t do, is buy the same thing again!  In validating your business idea, the best indication that your idea is being embraced is when you have customers who have purchased from you the second time or have recommended you to others.