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Identifying prospects and turning them into customers on a large scale can be quite difficult.

Products sitting on the shelf or application servers with no users do not generate any revenue.  Getting the right product or service to the customer is critical.  Invariably, placing products or beginning services takes longer than one thinks.  Business plans must consider this reality.

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Filename: 3.040206_Distribution-is-the-Only-Thing-That-Matters.pdf
File Type: pdf
File Size: 139 KB
Categories: 3.04_Beginning Execution, V3_Starting a Company
Tags: Distribution Strategy, S6_Customers, Sales Partners
Article_No: 3.040206
Document_Views: 175