What Is Next


Identify definitive six-month success goals to keep focused and avoid diversions.

Do Differently


Carefully and regularly review errors and traps you and others have made to avoid them.

Why You, Why Us, Why Now


What’s In it for You and Me are obvious relationship questions that need to be clearly answered.

Dancing with Goliath Introduction


Forming a relationship with a large company first requires careful dancing.

Meeting Goliath


One never knows when an opportunity to meet a Goliath will occur; be ready.

Do Your Homework


Prepare carefully and thoroughly before initially meeting with a potential business partner.

Getting Goliath's Attention


Get Goliath’s attention by talking about increasing their revenue and market share.

Whom Are You Dancing With


Your Goliath contact needs to act as a local guide that helps you through the corporate maze.

Watch Your Ps and Qs


You are on-stage, in full view, during your first meeting with a Goliath act accordingly.

Hidden Goliath Enemies


Individuals within a Goliath can sabotage your efforts; don’t be surprised, but plan for them.

Goliath Land Mines


Potential land mines that can derail a David-Goliath relationship are everywhere; be careful.

Tiny Goals for Maximum Performance


Define and focus on very short, easily attainable goals, following the adage of one step at a time.

What's New


A log of chronological changes to this site.

A Handy Reference Guide for Executives and Managers at All Levels.

9 Volumes 42 Chapters ~700 Articles

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The weight of your world does not have to be on your shoulders.
The articles in this site will help to lift that weight from your shoulders.
Pick an article similar to how you pick a route on a page of an atlas.
There is no need to look at other articles, just as you ignore other pages in an atlas.
It is easy to start a business but it is hard to run. Bumps and unexpected sharp turns in the road are always present.
Others have traveled the road before you; learn from them. This site may help.