After the interview, presuming you are still interested in the job, there are two activities you can do to solidify their positive impression of you. First, send thank you notes to everyone that you met during the interview process. Handwritten notes show personal involvement and are rare. They will get people’s attention and will be read. However, short emails may be the best. Handwritten notes are seldom passed on, but emails are likely to be forwarded to others involved in the process. The emails or notes must be personal, different, and relevant for each person. The last thing that you should is to send the same text to multiple people. Add one or two sentences about the conversation that you had with each individual. If possible, thank them for their particular insight or comments about the company and the position. Timing is everything. Send the note the same day or the next day, including weekends.
The second activity that you can do is to send some or, preferably all, the individuals customized “heartbeat” messages. These short emails should cover a subject that may be of interest to the person. The subject should not have to relate to you, the position, or perhaps, even the company. These “thought you might be interested” tidbits of information will be quick reminders of you and the interview. Send them only when there is actually something noteworthy to pass along. Information about the market, competition, trends, or areas of interest to the individual is all fair game. Even personal interest subjects are fair game. You may find that you and the person have similar interests discovered through LinkedIn or other social networking sites.
Send them only when there is truly a subject of interest to them. Do not think of this activity as an email campaign that clutters their Inboxes. Your goal is to keep your name at the top-of-mind with information that can help them, not you.