What's New

Quick Summary: A log of chronological changes to this site.


Business issues are constantly changing, and this collection cannot possibly address all of the current and ever-expanding issues regarding the starting and running of businesses. This article will contain a chronological log of the additions and edits that are uploaded to the site.

Article Listing Order

All of the articles included in the initial website release have been dated 2017_06_01.  As new articles are added, their creation/upload date will be included.  With the addition of new articles, they will be listed in chronological order with newest articles listed first under the WHAT’S NEW footer tab on the home page.

October 1, 2017:  The First Release

After three years of organizing, writing, and editing, the first release of this website has occurred.  The initial release includes 493 articles.  As described below, the site is far from complete.  In fact, it will never be complete!  Articles will be edited, new articles will be added, and tools, presentations, and other related material will be created and uploaded on a (somewhat) regular basis.  Below is a list of the Volumes and Chapters that are “complete” followed by a list of the major items that will be added over time.  Even though the chapters are listed as complete, new articles will be added over time.  In fact, over fifty article subjects have been identified.  Those articles, as they are written, will be added to the site.

Volumes and Chapters Completed
1 Introduction and Overview [18 Articles]
1.01 CxO-Atlas Site Overview [8]
1.02 Volume 1 Overview [1]
1.03 Business Stages [9]
2 Seven Principles [65 Articles]
2.01 Volume 2 Seven Principles for All Businesses [3]
2.02 Principle One: Stay in Business [5]
2.03 Principle Two: Treat All Individuals with Dignity and  Respect [8]
2.04 Principle Three: Provide an Acceptable Return to All Investors [21]
2.05 Principle Four: Continuously Delight Each Customer [8]
2.06 Principle 5: Make Measurable Improvements in All Aspects of the Business [7]
2.07 Principle 6: Maintain a Positive Attitude and Embrace Change [7]
2.08 Principle Seven: Be a Responsible and Active Corporate Citizen [6]
3 Starting a Company [88 Articles]
3.01 Opportunity Identification [21]
3.02 Approaching Investors [24]
3.03 Pitching the Opportunity [23]
3.04 Beginning Execution [20]
4 Managing a Company [115 Articles]
4.01 Growing Pains [10]
4.02 Responding versus Reacting [11]
4.03 Human Capital Management [28]
4.04 Employee Recognition [25]
4.05 You: The CEO [19]
4.06 Management [22]
5 The Top Line [147 Articles]
5.01 Managing the Sales Effort [26]
5.02 Supporting the Sales Team [22]
5.03 Customers [26]
5.04 Marketing [19]
5.05 Business Partners [12]
5.06 Strategy [27]
5.07 Competition [15]
6 Support and Development [56 Articles]
6.01 Customer Service [14]
6.02 Development [28]
6.03 Quality and Processes [15]
Volumes and Chapters to be Completed
7 Governance [1 Articles]
7.01 Directors and Advisors [1]
7.02 BoD Interaction [0]
7.03 Merger and Acquisition Considerations [0]
8 Tools and Presentations [ 1 Articles]
8.01 Volume 8: Volume Contents [1]
9 Everything Else [Articles 2]
9.01 Volume 9: Volume Contents [2]
Total Articles [492}



Article Number : 9.010101   

A Handy Reference Guide for Executives and Managers at All Levels.

9 Volumes 42 Chapters ~700 Articles

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The weight of your world does not have to be on your shoulders.
The articles in this site will help to lift that weight from your shoulders.
Pick an article similar to how you pick a route on a page of an atlas.
There is no need to look at other articles, just as you ignore other pages in an atlas.
It is easy to start a business but it is hard to run. Bumps and unexpected sharp turns in the road are always present.
Others have traveled the road before you; learn from them. This site may help.