Finally, at last, you have received a term sheet from an investor. The months of hard work, disappointment, and investor rejections are behind you. An investor has finally understood the great opportunity that you have created and wants to join you to make your dream a reality. Unfortunately, not so fast! A term sheet is like an engagement ring that you have been given and accepted. It is commitment that has been made and you have accepted it. Both of you are planning for success and are looking forward to a long and mutually beneficial relationship. But the reality is that neither of you have walked down the aisle and said “I do”.
The term sheet is actually a simple document that covers only the highlights of the deal. It may cover such things as the investment amount, percentage ownership, type of stock, liquidation preferences, and a few “other” items. In other cases, it may cover far more details but is still a summary document. Invariably, it will include a provision that states the term sheet does not constitute a contractual agreement, but represents some of the terms that will be included in a purchase agreement negotiated and committed to by both parties. Therein lies the predicament. The purchase agreement, written by lawyers, will contain dozens of “minor details” which, in fact, will easily become major issues. It is a classic example of the old saying “You set the price, I’ll set the terms”. Remember, investors and their legal counsels do term sheets and purchase agreements all the time. Understandably, their focus is to protect their interests and maximize every aspect of the transaction to their benefit. This approach is not an indictment or judgmental statement; it represents sound business practices on the investor’s part. They owe it to their limited partners who have entrusted their capital to them with the goal of maximizing their returns.
Unfortunately, the “golden rule” applies: “He who has the gold makes the rules”. Obviously, finalizing the deal is far more important to the entrepreneur than it is to the investor who probably has many more opportunities waiting in the wings. Their logic is that if this investment opportunity does not work out, there are many more that they can pursue. Similar to the marriage engagement of a couple, once they are engaged, they stop looking for another partner. For company/investor situations, the agreement to stop looking after a term sheet is signed is less than equal. Although the investor may encourage the company to continue to seek other partners, the existing term sheet terms usually set the overall structure of the deal. Exhausted from the fund raising process, the company may, in fact, cease to look for other investors or may do so in only a half-hearted manner. The end result of the “golden rule” and the conscious or unconscious efforts to stop looking for other investors, the negotiating leverage clearly favors the investor.
It is imperative that the company retain legal counsel that has in-depth experience in representing other companies in similar transactions. When retaining a legal counsel, follow the principle that if you know you are going to have to catch your own forward pass, you are likely to be more careful where you throw the ball. Retain the same law firm and attorney that helps negotiate the purchase agreement as the company’s on-going legal counsel. This will help insure that the purchase agreement provisions are fair and reasonable and in the company’s best long-term interest.
Purchase Agreement negotiations can be contentious, stressful, and argumentative, and they generate a host of other equally negative feelings. For the entrepreneur, it is very hard not to view these negotiations as personal and threatening. For the investor, who has been through this process many times before, they are nothing more than events in the normal course of business. In the majority of cases, once a term sheet is executed, the agreement on the purchase agreement occurs; perhaps after some anxious moments. Once completed, the agreement is typically put on the shelf. It is seldom referred to until something goes terribly wrong or remarkably good. Then, the value of contractual terms will be carefully scrutinized by all parties. The time spent upfront between the reception of the term sheet and the final execution of the purchase agreement will be time well spent. Only after the purchase agreement is signed and put on the shelf will the end of beginning be complete.