About Us

About Us

Tom Berger created the content included in this site.  It is based on his, almost fifty years, of business experience that includes 22 years with large companies, 20 years running seven high tech startups, and seven years coaching private companies and entrepreneurs.  Tom was one of the founders of a joint venture between Motorola and IBM in 1990.  The differences between large companies and small companies became immediately obvious.  Those differences were captured in short bullet points and notes.  Over the next 25 years the list grew to be 983 items!  Some points were rather trivial while others were quite significant.  Many were based on mistakes that he made! 

In January 2015, after some false starts writing lengthy documents, the process of converting those 983 items to short, standalone articles began.  Organized in nine volumes and thirty-six chapters, with chapters divided into sections, almost 500 articles, totaling over 415,000 words have been written.  The effort took over 3,000 hours (and still counting).  Articles average about one and one-half pages and can be read in two or three minutes and can be read in any order.  More articles will be written and added to the site over time.

Access to the site and all of its content is free.  “It is time to give back.”

Tom can be reached at tom@cxo-atlas.com or 404-248-7179.

A Handy Reference Guide for Executives and Managers at All Levels.

9 Volumes 42 Chapters ~700 Articles

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The weight of your world does not have to be on your shoulders.
The articles in this site will help to lift that weight from your shoulders.
Pick an article similar to how you pick a route on a page of an atlas.
There is no need to look at other articles, just as you ignore other pages in an atlas.
It is easy to start a business but it is hard to run. Bumps and unexpected sharp turns in the road are always present.
Others have traveled the road before you; learn from them. This site may help.