Three Most Important Numbers Presentation

There many key performance indicators that can be measured, three stand out.

The full title of this presentation should be: “The Three Most Important Forecasting Number for Investors Considering Investing in an Early-Stage Company.”  Deciding on, tracking, and analyzing several key performance indicates is the only effective way to understanding the health of a business.  For a startup, three metrics stand out above the rest:  How much cash it will take to reach monthly cash flow break even, how long it will take to reach that point, and the expected monthly revenue growth from that point forward.  Many entrepreneurs develop a false sense of security based on the initial market acceptance of their brand new offering.  A far more accurate picture of the business’s viability only occurs as the business expands with internal resources in place and more customers embrace the company’s offering.  Focusing on the three factors discussed in this presentation adds a level of realism to the business plan.