The NOW ion the Question

Although many buying signs may be made, the actual receipt of the order is all that matters.

“Are we there yet?” is the standard, relentless question asked by every child on the way to the amusement park or birthday party.  For them, “almost there” becomes the standard answer (which they hate).  Far less predictable is the “now” associated with receiving a purchase commitment from a prospect.  Instead of planning, we often end up hoping for the order.