The BUY in the Question

A transaction needs to produce recognized revenue to be considered an “order.”

The receipt of an executable order from a prospect is the “BUY” and is the ultimate goal in the question.  “BUY” does not mean trial, test, or any other highly conditional transaction other than those including standard guarantees.  It also means being paid for the product or service.  All of which translates into GAAP Recognized Revenue compliance.  For good business reasons, any of the criteria that disallow revenue recognition may be pursued through conscious actions, but this will leave “The Question” not fully answered.