Setting Business Partner Expectations

Minor bad news or even good news can adversely affect your partner if it is a surprise.

It is easy to focus on your internal activities and simply forget to keep your business partners informed.  Invariably, this can lead to negative surprises.  Even significant positive events, such as unexpectedly receiving a large order, can be a negative surprise to a partner, causing them to quickly respond.  Continuously communicate with them to help them be a better partner to you.