Research Both

Both the candidate and the company should expend the same effort in researching each other.

Every company spends a considerable amount of time filtering and vetting candidates.  The actual face-to-face interviews are only one part of the process.  Candidates should spend the same or more time vetting each potential company.  The candidate’s focus should be on their potential fit in the organization and its future.  Sources are numerous and easily accessible.  Reviewing the company’s website is necessary but certainly not sufficient to gain a thorough understanding.