Be passionate not emotional to show you can make logical business decisions.
A business can be thought of a generator that produces revenue, jobs, and customers. Passion is the fuel for the generator but the generator requires many other elements to start and keep running smoothly. Without passion, the business is probably a non-starter.
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3.030303_-Passion-the-Fuel-for-Your-Business-Engine.pdf
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3.03_Pitching the Opp, V3_Starting a Company
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