Introduction to Principle Six

Technology, customers, and competition are constantly changing, so responding is mandatory.

Startups and small companies are in a constant state of change as their product plans mature and customer traction increases.  The need to implement processes in order to scale, resolve customer support issues, and bring new employees up to speed simply demands changes.  In many instances, these changes take people out of their comfort zone.  Openly discussing that change is constant and needs to be embraced by everyone is critical to the company’s ongoing success.