Good Enough is OK

Good enough performance or outcomes should be considered in all decision-making activities.

Although striving to be the best-in-class for every activity in a business might seem to be a worthy goal, to attain it would require unlimited resources.  The reality is that being “good enough” is far more effective, allowing the efforts to reach best-in-class performance to be applied to only a handful of strategically key activities.  During a decision-making process, the larger context needs to be considered, and a good enough question should be asked regarding the particular issue in question.