Getting Goliath’s Attention

Get Goliath’s attention by talking about increasing their revenue and market share.

Virtually everyone in a Goliath’s organization is busy with their daily tasks.  Even those individuals whose job may be to work with partners will have plenty to do.  Getting anyone’s attention is often difficult.  Finding an effective method to break through and separate yourself from others is critical.  Almost universally, the most effective method is to talk about revenue or market share increases for them and how you can make it happen – note the order.