First, Have Something to Sell

Completing development is only one part of having an offering that can be sold and supported.

There is always a high level of excitement regarding developing a new product or service offering.  Everyone is anxious to see if the market is as excited about the new offering as individuals within the company.  However, there are far more items to address than just the completion of the new offering.  Refrain from starting to sell until everything that is needed to sell is available.