Don’t Be Rip Van Winkle

From a business perspective, you are driving on ice and fast. Anticipate events to survive.

When established companies seem outflanked by existing or new competitors, we often accuse them of being asleep at the wheel.  The implication is that they were not focusing on what lies ahead of them, how to make progress, and how to steer clear of obstacles and risks.  It is easy to see changes coming if you look.  To begin the process, one has to assume that virtually every aspect of the business, market, and competitive landscape will change.  After accepting this premise, your task is to identify what those changes are likely to be, when they may occur, and what you can do to positively impact your position.