is is an AI-generated summary of the twenty articles in Chapter 5.04.
The twenty articles in this chapter discuss a topic in which hundreds of books are readily available. Rather than focus on the many tactical activities involved in marketing, this chapter focuses on some of the basic concepts that should be considered when developing an overall marketing strategy. This is the fourth of seven chapters in Volume 5: The Top Line.
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Filename:
1.040504-Chapter-5.04-Marketing-Summary.pdf
File Type:
pdf
File Size:
164 KB
Categories:
1.04 Chapter Summaries, 5.04_Marketing, V1_Introduction and Overview, V5_The Top Line
Article_No:
1.040504
Document_Views:
104
