Summary Chapter 5.01 Managing the Sales Effort

This is an AI-generated summary of the twenty-eight articles in Chapter 5.01.

The twenty-eight articles in this chapter discuss some of the issues involving how the CEO can set the overall sales strategy for the sales organization.  Clearly articulating the company’s revenue expectations, market and customer focus, and the definition of success for the sales organization is critical.  Once well-established, the sales team can be unleashed.  This is the first of seven chapters in Volume 5:  The Top Line