Bi-Directional Frustration

CEOs must provide a “brain drain” to new employees, especially sales reps.

As a company begins to grow, the CEO, who is probably acting as the Chief Revenue Officer, quickly realizes that they need to hire others to help in the sales effort.  There is no time to hire and train a rookie, so a seasoned sales professional is brought on board, often with disappointing initial results.  The root cause is a lack of readily transferable information.  Frustration sets in for both the CEO and the new sales professional.  Eliminating that frustration will only occur with knowledge transfer and the creation of repeatable processes.  It can happen in every element within the organization.