Beware of the Blender

Avoid attempting to meet all competitive challenges simultaneously with the same offering.

It is natural to cast a wide net, attempting to capture as much of a market as possible and try to compete with every competitor.  That is precisely what prospects do.  Unfortunately, universal approaches seem to fail universally.  Instead of comparing your offerings to all others, compare them one at a time in order to thoroughly understand how you stack up against each.  Develop individual competitive strategies accordingly.